NEVADA MEDICAL GROUP MANAGEMENT ASSOCIATION

Healthcare looks to other industries for next steps in patient digital experience

13 Feb 2019 11:01 AM | Cathy Herring

Date: February 8, 2019

The healthcare industry is constantly on the lookout for new and exciting ideas. Caitlin Cronk, the associate director of digital planning and strategy at NYU Langone, is always driving towards the next technological innovation. MobiHealthNews reports how Cronk and her colleague, Nader Mherabi, find the next new thing.  

The two started by gathering “a lot of different ideas from industries that are consumer and customer focused.” While researching, Cronk would learn from “what worked and what didn’t across an array of fields.” Some of the industries they investigated ranged from the travel industry to the consumer products industry.

MobiHealthNews outlines how Cronk and Mherabi used a few different techniques when learning about patient engagement behavior. The two colleagues felt that “it’s always important to get the end user’s voice into the innovation process.” Cronk stated that “we have different forums that our patient experience team get us connected with” and they “have also done some market research and leveraged some market surveys.”

MobiHealthNews reports that the focus of this system right now is “patient access and telemedicine, as well as experiences across radiology, obstetrics and the post-procedural space.”

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